Our approach is deeply influenced by the ideas in The Upcycle by William McDonough and Michael Braungart, which promote the design of closed-loop systems that mimic nature—where waste is eliminated, and materials are reused without loss of quality. These principles shape how we work: designing products that can either safely return to the earth or be reused indefinitely with integrity and purpose.

As Aotearoa moves toward its carbon-zero future, we view each design as an opportunity to make progress—not through perfection, but through responsibility. Every item we make contributes to a conversation about low-impact production, material intelligence, and how design can be both intentional and enduring.

Cycled Design is not just a studio—it’s a shift in thinking. When you work with us, you’re not only supporting local craftsmanship, but helping redefine what waste can become.